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61 reportsShowing 1–6
STATE OF GEO 2026
$11.4B 2024 2030e
$3.2B
market 2026 · 29% CAGR
FlagshipMarket & sizingJun 2026 · 84 pp

The State of GEO 2026

The definitive annual: market size and forecast, buyer behaviour, vendor landscape and the methods that measurably move share of model across five engines.

€1,450PDF + data deck + 3 seats
ENGINE CITATION BENCHMARK
ChatGPT 68% Perplexity 54% Gemini 47% Copilot 39% AI OVW 31%
BenchmarkMay · 40 pp

Engine Citation Benchmark

How five answer engines select, weight and attribute sources across 1,200 domains.

MEASURING SHARE OF MODEL
58% SoM Step 1 — Define prompts Step 2 — Run × 5 engines Step 3 — Log & report
MethodologyMay · 36 pp

Measuring Share of Model

A standard for sampling, logging and attribution that boards can stand behind.

GEO IN FINANCIAL SERVICES
Asset mgmt 72 Insurance 58 Banking 44 FinTech 81
AI visibility score by sub-vertical · AVG Research
VerticalApr · 28 pp

GEO in Financial Services

Visibility, accuracy and compliance in a regulated vertical.

GEO VS SEO — THE HANDOVER
CLASSIC SEO Rank position Click → visit GEO AI citation No click needed
Free · 12 pages · Download instantly
Free briefApr · 12 pp

GEO vs SEO: the handover

What carries over, what breaks, where budgets move.

PROMPT-SPACE SAMPLING GUIDE
DISCOVERY "Best tools for X" 40% weight COMPARISON "A vs B" 35% weight VALIDATION "Is A good?" 25% weight 3 intent bands · weighted sampling · AVG methodology
BenchmarkMar · 22 pp

Prompt-Space Sampling Guide

How to build a representative prompt set and report a defensible share-of-model figure.

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